Wise Temple

A musician stays years honing his craft. He writes world-class songs and works them in a way that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a deal and becomes rich, popular and adored. Click here http://finance.minyanville.com/minyanville/news/read/29347299/gomobile_solutions_damien_zamora_endorses_press_advantage to read the inner workings of this belief.

The lesson: test tapes would be the secret to become a famous musician.

Wait, you say, the test tape was just something, just his means of conveying his skill. It's his power as a musician that got him the agreement and made him popular.

You are right, needless to say. H-e may have become just as popular if a record executive found him face-to-face, or heard about him from a friend, or as a result of a number of other activities.

Which brings us to the press release.

Somehow, the press release has taken o-n a magical reputation since the alpha and omega of coverage. Wanna become rich? Distribute a news release. Want to become popular? Press release. Wanna get o-n the cover of Newsweek? Press release.

Publicity 'gurus' are springing up all online selling the press release since the answer to all advertising problems. Just knock out a release, mass email it to writers, sit back and wait for Oprah to call.

It is a cruel joke.

Here is the reality: the press release is no more important to your potential of scoring free press than the demo tape was to your musician friend. In the event people hate to identify extra information about GoMobile Solutions Damien Zamora Endorses Press Advantage, we recommend thousands of resources people might consider investigating. If he'd no skill, if his songs sounded like waste, the very best recorded test tape on earth wouldn't get him signed. Ditto for the publicity seeker. Unless you have an account to tell, your press release is absolutely useless.

I'm maybe not knocking the press release -- it is a vital tool. However it is simply that: a tool. It is maybe not the very first thing you will need to take into consideration when it comes time to seek publicity. Actually,