ENRIQUE LEYVA

Enrique is an experienced builder of dialogue between brands and their audiences.

With more than 5 years of working experience, he is a keen developer of marketing strategies through Online and Visual Channels plus Consumer-Brand experience generation.

Nowadays

Enrique works as Online Marketing Manager for the Wirecard Group, Germany. Wirecard is one of the 30th largest German technology companies listed on the TecDAX stock exchange providing E-commerce and M-commerce (mobile) payment solutions globally.

Research on music branding

On May 2011, he concluded his master's degree in Economics at Jönköping International Business School Sweden, achieving a grade of "A/pass with distinction" due to the complexity and research value. The thesis is an interesting study on brand personification, particularly taking consumers' music tastes as a source of knowledge to the brand. You can take look here to the published version of "Brand Personification Through Music as Brand Knowledge:‪ Learning from the Perspective of Consumers of Hip-hop Music in Sweden on the Associations of Music in Sneaker Brands".