I managed and directed a variety of tourism initiatives over the last 15 years. I'm co-founder, consultant and business developer of www.gutundgut.ch a company specialized in place making in tourism and culture. Before I served as Marketing Director for Switzerland Tourism. Prior to this I was Director for Switzerland Tourism in New York and Amsterdam. Before I was Director of Toggenburg Tourism, promoting a region of Switzerland. From 1996 to 1998 I was the marketing director of ZHOL.ch, Zurich online. In this role, I spearheaded a number of initiatives geared toward increasing the city’s presence on the World Wide Web. I'm president of the Swiss museum pass. I hold an MBA from the University of St. Gallen.