Epsilon Electronics Inc. manufactures audio and video products for use in the home and in the car.

Epsilon is an umbrella company with five different brands in their portfolio. These brands are Power Acoustic, Precision Power, Soundstream Technologies, Farenheit and SPL. Each brand is meant to appeal to a certain segment of the market. Since Epsilon Electronics Inc. is in the business of selling products like subwoofers, DJ equipment and mobile video products among other things, it is important to send different marketing message to customers with different brands names in order not to confuse them.

Epsilon Electronics Inc. are well aware they are competing in a highly competitive industry and they know a competitive advantage is key in order to survive. It is believed their advantage is to offer customers the highest quality products and offer great after-purchase services as well.

One of the main aspects Epsilon Electronics Inc. needs to spend the most resources on is research and development. Since there are many players in the audio and video industry vying on capturing market share, it is important to make sure your products are exactly what customers are looking for. Part of Epsilon's secret is their in-house research and development team. This allows the company to remain innovative and produce products that push the envelope. It is important to keep in mind the influence of the American and Korean markets when coming up with future products.

Epsilon Electronics Inc. has been around since the early '80s and has always had an eye for the next big product. They were only the second U.S. based company to manufacture automotive video products. Epsilon Electronics Inc. was not only early to the game but has won many awards for their innovative products and their continuous effort to produce the best for their customers. They would not be in service without their large customer base.