I've been working in the fields of digital strategy, customer experience, interaction design and information architecture since 1997. I have built, led and mentored teams of digital and experience strategists while providing strategic and tactical support for major global companies and organizations.

My background is in philosophy. I've studied it and taught it for close to 20 years and consider it essential to the person I am.

I grew up in Mexico City and have lived in New York City, Dallas, Syracuse, Philadelphia and, now, Seattle. My interest is piqued by travel, film theory, urban planning and football (as in soccer).