ERIC F. CHANDLER

"Those who can, do. Those who can't, teach."These words from George Bernard Shaw's 1903 play, "Man and Superman," eventually morphed into a real-life, under-the-breath criticism aimed at those in the teaching profession.Sadly, this undeserved reputation lingers. My PR inner voice says: "It's time to re-educate the public."WHAT I DOI'm a communications pro with 20 years in marketing, advertising, PR & social media. I’ve worked in corporations & tech start-ups, with B2C & B2B companies, as the client & agency rep, on strategy & execution. I’m fluent in traditional, digital, social & ephemeral media. I prefer clear writing over jargon & marketing fluff.I'm also an adjunct professor at New York University's School of Professional Studies. I've developed over a dozen graduate & continuing education courses. I teach live (onsite), and I lead courses online using synchronous, asynchronous & blended learning formats.TEACHING: IT'S NOT 1903 ANYMOREThe internet has disrupted education, and teaching no longer requires a credential, a classroom or a live human being. The "teacher" can be anything from a series of blog posts to an online learning module with fancy graphics & a voice-over.Humans, on the other hand, still embody 'thought leader' positions. Everyone's a thought leader of something, yet that requires a time-intensive process of identifying & cultivating your distinctive passion/skill.Teaching -- the meaningful variety -- happens naturally, only when your passion/skill becomes a part of your identity & impacts what you do & how you influence others.TEACHING REDUXTeaching is no longer a deliberate act of providing instruction only.Those Who Can, Do - because they have innate passion or an exceptional talent or skill.Those Who Do, Captivate - with an ability to teach what they do, how they do it & why; to influence attitudes & behaviors; to attract future thought leaders; to experiment & break new ground; and to bring a community of like-minded do'ers closer together.