Ericka Wilcher

I am a career marketer with twenty years of experience in the ever-changing worlds of advertising and technology marketing. Currently absorbed in finding the writer within. Working on a business book about the balance between analytical and creative marketing.

Duality is a recurring theme in my life. I am middle-brained - not entirely comfortable favoring either hemisphere - making me an analytical marketer with a keen creative flair. I see the yin and yang of most things which contributes to my strategic point of view.

And as luck would have it, I am the mother of twin girls...Geminis, of course.

  • Work
    • SAS Institute
  • Education
    • Duke University
    • The University of North Carolina at Chapel Hill