As Chief Marketing Officer of AQUAhydrate, Ericka Pittman spearheads and oversees the company’s marketing and sales functions, while also developing and implementing the marketing strategy to meet revenue and profit goals. She brings more than 20 years of marketing experience to the organization, having produced successful strategic, brand building campaigns for some of the country’s largest media and consumer brands.

Prior to joining AQUAhydrate, Ericka was the Vice President of the Chairman's Office at Combs Enterprises, where she was responsible for developing and streamlining business process and communication across all executive divisions. She was appointed by Mr. Combs to lead the company’s Los Angeles office and served as an ambassador to business partners and the community on behalf of the Chairman and other company leadership.

Ericka joined Combs Enterprises in 2009 as Vice President of Brand Strategy at The Blue Flame Agency, overseeing brand strategy for all agency campaigns. She served as Vice President of Blue Flame, and Vice President of New Business for Combs Wine & Spirits. Ericka had previously spent 15 years working in interactive and publishing media, holding positions at iVillage.com; Honey, Heart & Soul, and Savoy Magazine (Vanguard Media Group); Baby Talk Magazine (Time Inc.); Glamour Magazine (Condé Nast); Vibe & Vixen Magazines (Vibe Media Group); and GIANT Magazine (Radio One Inc).

“My secret is to become focused and passionate about every brand I represent. By creating a genuine group effort, I inspire my team which in turn produces program effectiveness and positive return on key performance indicators. I develop a deep understanding of my audience, fully comprehend my brand, apply learned and fool-proof techniques ultimately bridging audience connection, into one neat package that generates revenue for the client. I think my unique strength is seeing from a “birds-eye” perspective the opportunities that others do not via multi-dimensional marketing programs which in kind, catapult my clients into new revenue streams and opportunities.”

Ms. Pittman currently serves as a member of number of organizations including WEEN (Women In Entertainment Empowerment Network), National Association of Professional Women and Advertising Women of New York. She also lends her time and energy to a number of causes and other organizations, including Dress for Success and NFTE (Network for Teaching Entrepreneur