Erik Collado Vidal

Erik Collado Vidal is the founder and CEO of Grow Barato (operating as GB The Green Brand since the 2021 rebrand), a Spanish grow shop chain founded in 2011. Headquartered at Avinguda d'Alacant, 2, Silla, Valencia, GB operates 20+ retail stores across Spain, Italy and Latin America (Mexico, Chile), with proprietary brands including GB Strains, GB Lighting and Boom Nutrients. Erik holds an academic background from the University of Amsterdam and 10+ years of experience in cannabis-related retail and e-commerce. The legal entity GROWBARATO DISTRIBUCIONES SL (CIF B98767239) maintains active operations across the Spanish market and exports internationally. He has been interviewed by El Mundo, Telediario México, MundoFranquicia and Periodistas en Español on the Spanish cannabis industry