Erika is a business-oriented creative from Quebec that values collaboration, equality, and accessibility. After finding Cegep not to be challenging enough for her, she decided to move to Toronto in order to attend Canada’s first Creative Industries program at Ryerson university from which she will be graduating in 2021.

Being a lover of visual arts and recognizing the importance of social media in our digital age, Erika used personal branding and growth hacking techniques she learned online and at university in order to build a strong following on Instagram. In just a year she was able to reach 10k followers on Instagram @ErikaSLifeInStyle. Her fanbase is constantly growing and she currently has a little over 14k.

Combining her love for synergy and marketing she recently created a group with other influencers. Their objective is to cross-promote each other, get more networking opportunities with other people from the creative industries, and, of course, curate a more compelling story that fans can unpack throughout the group’s individual stories and posts.

In the future, her goal is to leverage her resources and capabilities to create her own business.