Erik Peterson.

Erik J. Peterson is a 38 year old music/tech entrepreneur from Chicago. Currently, most of his focus is in the new music industry, but his background extends beyond. He began his online career in May of 2000, marketing web site subscriptions and physical goods. Over the years he has developed several successful small e-commerce web sites, specializing in both digital and physical goods, and high-traffic commercial feeder networks for targeting niche visitors.

Prior to that, Erik was VP of Operations for Lewis Metals Corp., a metal fabrication representation firm; specializing in pollution and emissions control.

He currently is president and founder of PLUGOLA; a social music community and digital marketplace aimed at up-and-coming, independent musicians. More recently, he has been developing a crowd-sourcing site focused specifically on vinyl records and other creative music releases called, HIFIDELICS

He was also a semi-pro drummer (recording/touring), former owner of a small independent record label and graduate of Columbia College Chicago.