I am a Dutchman, residing in Melbourne with substantial Asian experience in insight, innovation and marketing.

In Asia I have worked for Samsung, Asia Pacific Breweries, and Millicom (telco) in strategy and commercial marketing roles.

In Europe I have worked as a management consultant specialized in insight, innovation and growth strategies for global iconic brands. We were particularly strong in putting a strategic method to youth marketing and pioneered co-creation.

Lateral thinking, commercial instinct and capability building have been the keys to my achievements.

I am married to Yu Haipei, with two sons, Kuan and Lee, and my mother in law is also part of the family! I play bass and basketball