E R I N M A V I A N

I believe in brand culture, the currency and social value of your brand as the consumer sees it. Culture marketing is how you cash in.

Culture marketing. It's the way brands choose to connect with their tribes. It's the decision to speak a language with the narrative they connect with and the chance to thrust ideas that ignite equal parts action and reaction.

I help companies unearth their brand cultures and develop incredible on and offline experiences. My expertise includes qualitative research, account management, and strategic development for world-class agencies and global brands.