Erinma Ochu

neuroscientist and Academic in Bristol, London

Erinma Ochu

neuroscientist and Academic in Bristol, London

I am Associate Professor in Immersive Media, undertaking research and teaching at The University of West England. As a member of the Digital Cultures Research Centre in the College of Arts, Technology and Environment, I teach on the Virtual and Extended Realities MA.

Currently I am developing an ethical agenda that re-examines life and what it means to feel alive in the present moment. I am calling this #PostCarbonFutures.

This transdisciplinary research is concerned with how we might foster the collective reimagining of what it means to feel alive, retuning our senses towards a planetary perspective, as a world making mission.

I aim to explore this through collaborative inquiry with artists, scientists, designers, technologists and audiences in the imagining, making and audience participation in expanded reality (XR) experiences.

I enjoy several research collaborations, including leading on the arts practice case study of AHRC-funded Patterns in Practice, with The University of Sheffield which examines values, beliefs and cultures of machine learning and data mining. I lead on the storytelling strand of, NERC-funded Engaging Environments with The University of Reading, which seeks to boldly reimagine environmental science as a collective endeavour with those UK communities impacted by colonial legacies.

I am an EAVE graduate and original curator of DocFest Exchange a public programme at the heart of Sheffield International Documentary Festival. As production executive at B3 Media, I set up B3 TalentLab, which continues today.

I am co-director of Squirrel Nation with artist, research and designer, Caroline Ward. Squirrel Nation are visiting JUSTAI fellows of the Ada Lovelace Institute, reimagining AI through the lens of Sylvia Wynter's The Ceremony must be found: After Humanism.


Pronouncing my name.

Latest research article, podcast, blog.

For artists: netzero arts commission

For industry: ‘headmounted dismay

  • Work
    • University of West England