Erin McKeever

I am a strategically focused advertising account management & strategic planning professional with a background in communication and digital production, an expertise in Social Media and Search Engine Optimization, and a passion for working with clients across all industries to develop custom online strategies that integrate with their brand. I have experience in digital, social, print & broadcast, and I am passionate about the work I do.

I've worked on a wide range of projects, including branding, website development, digital & social media strategies, social media campaigns, and print material design. I have also been responsible for developing interactive strategies for clients across a range of industries. Client experience includes Vaseline, TRESemme, Alberto European, Nexxus, The Grid, Winefox, The Kit, Toronto Santa Claus Parade, Princess Margaret Hospital Foundation, Credit Valley Hospital Foundation, Womens College Hospital Foundation, Frito Lay, Evergreen, Dufflet Pastries, DAS Canada, Insurance Brokers Association of Ontario & Canada, and many more. I've also worked with a number of agency partners, including media agencies, PR agencies, and other creative agencies, to develop comprehensive and cohesive strategies and campaign executions.

I have exceptional technology skills, including proficiency with both Mac and PC, and expertise with Microsoft Office and CRM systems. I am also experienced at HTML, Adobe Creative Suite (specifically Photoshop, Illustrator and Premiere) and a variety of website Content Management Systems. I'm also an avid user and explorer of social media, both personally and professionally.

I am a member of the Ad Women of Toronto, and am working towards obtaining my CAAP designation at the Institute of Communication Agencies. In my spare time, I serve on the marketing committee for the Toronto Santa Claus Parade, and on the Credit Valley Ambassadors Council as Director of Marketing Communications. Occasionally I sleep.