Erin Payer

With an eye for the big picture and a history of increasing online visibility and measureable outcomes for both large and small brands, Erin's currently responsible for integrating Search Marketing, Web Analytics and Social strategy into Pipitone Group’s service offerings. A public relations and content development background lends a unique balance to her technical expertise on web development best practices and online marketing. She uses her passion for understanding today’s web visitor as a key driver in analyzing prospect/customer journeys and developing recommendations for optimizing their experience from click to conversion.