Erin Scales

I love problem solving and finding unique ways to differentiate and grow business. I believe the key to successfully bringing innovation to market hinges upon collaboration - getting people with different backgrounds, and who hold different roles, together to discuss their piece of the problem - they very often seen the challenges and benefits differently. The big picture is often the hardest part to see when you are focused on a specific solution, but the simplest to expose once all stakeholders are engaged and communicating. It also is the most effective sanity check on whether you really have something!