erin sparks

Erin Sparks, Owner, Search Optimization Specialist

Erin Sparks is the owner and president of Site Strategics, a company he founded in 2004 that specializes in high-end Web services for small and mid-sized business owners in a format and language they can afford and understand. The company's goal is to not only help its clients look good on the Web but to also help them be found by potential customers.

Site Strategics works with client companies that strive for better marketing through strategic integration of Web site technology by offering Web based solutions that track results. Unlike some Web professionals,Sparks' experience and expertise straddles the IT and marketing professions. He not only understands computers and information technology but also comprehends marketing and its role within his clients' businesses.

An entrepreneur at heart, Sparks developed and trademarked Site @ttractor™, a search engine optimization methodology that successfully gains his clients higher placement in national search engines such as Google, Bing and Yahoo. He is a recognized leader and innovator in the graphic design and layout areas of Web site development with 20 years of experience working in the commercial Web development industry. Prior to forming Site Strategics Sparks worked for Central Indiana advertising, marketing and communication firms or in his own business consultancy. Through his professional career he has developed and honed a skill set that includes: leadership, project management, art design, business strategic analysis, extensive technical and programming expertise and analysis. His knowledge base extends to more than a dozen coding languages and database platforms including ASP, ASP.net, PHP, HTML, JavaScript, Cold Fusion, PERL, XHTML, MySQL, MSSQL and Oracle.

Sparks has attended IUPUI and studied philosophy and computer science. He lives in Indianapolis with his wife and four children. In his spare time he enjoys Tae Kwon Do (Black Belt), Boy Scouts, fishing and hunting, music and reading.