Erkan Terzi

I studied Digital Marketing Analysis at Massachusetts Institute of Technology / MIT Sloan School. I completed master education on Marketing at the University of California, Berkeley. I received a bachelor’s degree in Business Management, with a focus on marketing, at Istanbul University. I studied academic English language and studio photography at W.Rice University.

I received long-term technology and international marketing trainings and certificates from different institutions and organizations such as Microsoft, Ministry of National Education, Google, IBM, Marmara University, Boğaziçi University, York Trade. I wrote the books about Behavioral Marketing (Neuro Marketing, Digital Marketing, Corporate Brand Marketing, Strategic Marketing Plan, Strategic Digital Marketing Plan), Communication Technologies and Digital Photography. My book “Behavioral Marketing” met with readers in England, America, Canada, Spain, Italy, Netherlands, Germany and Turkey. Capital, Brandmap, Economist, Digitalage, Para, Mediacat, Marketing Turkiye, Export, Entrepreneurship, Hurriyet, many newspapers and magazines were published my articles about marketing. During my business period, I won more than 30 awards within the scope of the projects.

I have been working nationally and internationally in the field of Marketing and Digital Interactive Solutions for about 22 years, worked on brand marketing and digital marketing in Istanbul and San Francisco for Koç Allianz, Aksigorta, Comcast Spotlight, Simfer, Ziylan Group. I prepared consultancy and strategy plans for many companies and brands such as ESI, Mekappa, Marketing Türkiye, Arçelik both domestically and abroad. In 2015, I started to work as Digital Marketing Manager at LG Electronics Company; then as Head of Brand & Digital Marketing I continued to serve until March, 2021.

Now actively I have been working for ASELSAN as “Brand and Digital Communication Lead”. I am currently working on my new book ‘Digital Code’.

It carries out global and local projects in the field of Marketing Communication and Digital Technologies. I have 4 projects within the scope of digital analysis and improvement systems for Social Media, PR Valuation, Digital Media and PR&SM integrations.

I am married to “Buket”, I am the father of “Sude” and “Burak”, I am the best friend of our cats “Best” and “Lucky” and our dog “Max”.