Strategy Director and Consultant in Sydney, Australia
Hello. Welcome to my about.me page.
I'm a strategist for brands and founder of my consultancy company, Walk & Why.
As a consultant and Strategy Director, I help brands understand and define their essence, purpose, values and point of view, and help creative agencies do more strategically led and inspired work.
I'm from the UK. At university I studied Biology, played a lot of football and was in a band. I was the keyboard player.
After a time in the fashion and music worlds I became a teacher of children with a visual impairment and special needs in London. It was a great experience, from trying to pioneer the use voice navigation with computers to doing installation art with children who had little or no sight.
I was head of science, music technology teacher, teacher governor and head of equal opportunities at the school having trained to be a teacher of science and Physical Education (P.E.), at Loughborough University in UK, a national centre of excellence for P.E.
While teaching I completed an MBA and moved from education into management consultancy at The Tom Peters Group, and from there I went into the creative worlds of design, brand experience and marketing.
My first job in design and brand experience was Planner at Imagination in London, first Planning Director role was at design company, Attik, and my first job in advertising was Nike Planning Director for US and Latin America at Wieden + Kennedy in Portland, Oregon.
In my various roles as Strategy and Innovation Director I've invented and facilitated workshop processes for brands in a variety of contexts from customer experience, service and culture, to brand definition, communications and innovation.
I've worked in a wide range of marketing and business areas from innovation in flavours for the Chinese market, media and brand experience, brand identity (Eden Project, UK) and destination design (Guinness Storehouse, Dublin), through to advertising and positioning for the world's number 1 sports brand (Nike).
Since 1998, I've spoken at conferences on topics ranging from leadership and strategy, to the future of brands, digital and cultural trends, the power of brand purpose, Brand Myth and Brand Empathy.
I believe education, experience and humanity are precious and powerful cultural forces, and that brands and businesses can and should be inspiring change makers, driving and catalysing progress to make the world better.
Thank you for visiting.