ERUM MAHFOOZ

FLAGSHIP STORE OF ERUM MAHFOOZ

In 2010, Erum Mahfooz launched her first flagship store located in Rawalpindi. Since then, the famous skilled designer has hazarded deep into luxury bridals and other outfits. She is now covering the Lahore market. The young fashion designer appears to have played very well her cards and right. Slowly but surely, ErumMahfooz participated in all the important bridal weeks. She never missed an opportunity to dress eminent personalities including journalists and socialites.

It is obvious to everyone that Erum Mahfooz has been really successful in making a name for herself without the need of a store where she could stock in Karachi or Lahore. Her outfits are practical with subtle embellishments and colored each time it is necessary. Her clothes are extremely affordable and very trendy. For most of people, that is what matters in this industry.

Since the launching of her first outlet in 2010 based in Rawalpindi, Mahfouz has opened up now another store. This time, the flagship store is located in Lahore. Sharjeel Alam, an entrepreneur, said that Lahore is a hugger market for fashion and food.

Inspired by the passive trends in bridals, where all does not look to be a little too jumpy on a bride, Erum Mahfooz believes in making the bride standing out with her simplicity, personality, and the light and cuts on her outfits instead of remarkable colors and shades of her outfits with heavy features and other accompaniments.

During the launch of her outlet, Mahfouz told to Daily Times that she makes sure that each of her outfits is flashy somewhere, rich in color. However, at the same time, she ensures that the fabric is not too bold with its color and with zero embellishments. She said that such design is her mantra. At the launch of the flagship outlet, Erum Mahfouz looked stunning as she wore ivory white trousers and a top embellished intricately with gold and while bolero. The price of the luxury pret outfit ranges between Rs. 6,500 to Rs. 9,500 while the couture begins from Rs. 95,000. Mahfouz believes that the price is reasonable without being too over the top.

The award winner designer was really excited at the launch as she told reporters that the flagship outlet in Lahore was the fulfillment of her dream. She wanted always to cater exclusively to the Lahore market and she thanked her God for assisting her to achieve that. Savvy PR & Events handled the launched and numerous high personalities in the media and fashion industry attended the event. The outlet is located in the heart of the city business district.

Even if the couture market seemed to be saturated in Lahore with hard competition, Erum Mahfooz is sure to set up a niche for herself in the Lahore market. She is an ambitious and young designer who proves to the country and the world that she has something really valuable to offer to people. Her various collections always generate a considerable appreciation for most of people.