Ervin Petriševac

I'm a designer who works close to product. Most of my time goes into figuring out what to build first - defining the MVP, getting something clickable in front of people quickly, and finding out early whether the idea actually holds up.

I've done this at startups and at bigger companies, on both consumer and B2B products, from first sketch to launch. AI is part of how I work - research, early concepts, iterating on options - but I'm not loyal to any particular tool, and it doesn't get to make the calls.

I've also helped set product direction, kept stakeholders pointed in the same direction, and grown design systems for SaaS products with a lot of moving parts.