Erica Schreiber, founder of LightLabStudios, serves as chief strategist and creative director.

She entered the world of branding through a series of happy accidents, which wasn’t at all how she imagined she and her life’s work would become acquainted. Life is clearly much smarter than she is. Before founding LLS, Erica was a freelance copywriter and executive coach.

Erica has paid her dues at the footsteps of the Ivory Tower, and has the analytical prowess and research chops to back up the sexier front-end of brand crafting.

She is passionate about turning vision into reality, and sees personal and professional branding—aka modern day storytelling— as a primary pathway to create real change in the real world.