Dennis Henriksen

The Impact of Digital Marketing on the Real Estate Industry

The real estate journey in 2018 inevitably starts online. Gone are the days of checking the listings in the local paper or even popping into the local realtor's office for a glance in the window, today, people inevitably look online to view their next potential buyer. So, it makes sense that real estate agents should move to a more digital way to make the first connection with the customer. Something which both has positive and negative implications for the industry as a whole.

With this in mind, what has been the impact of digital marketing so far on the real industry and how chartered surveyors Manchesterand Property Management Manchester learn to adapt now to avoid a further setback in the future?

The Positives

For real estate agents, digital marketing can offer a much more cost-efficient solution to marketing needs. Gone are the billboard and newspaper advertisements of the past. Instead, this budget can be pushed into internet-focussed marketing tactics such as SEO and PPC. Which, in terms of return on investment, is much greater than what traditional marketing can provide.

Importantly, it helps to meet the growing needs of a digital audience. Staying still in the midst of ongoing digital movement can be ticking time bomb for your agency. So, avoiding this at all costs is vital for the survival of the modern business - no matter what industry it may be in.

The Negatives

A more digital world means that those real estate agents that don’t keep up can quickly be left behind. Old, barely usable, websites are all too common in the real estate world and they are barely functional let alone conducive to the great customer experience. Customers want to view potential real estate, but they want to do so on a slick, easy to use website that doesn’t crash every few house views.