I’m Esteban Vivar, a digital marketing and growth strategy leader based in Raleigh, North Carolina.

My work focuses on using digital channels to support business growth, improve customer experience, and strengthen marketing performance. I specialize in website strategy, SEO, analytics, conversion optimization, content operations, and digital experience management.

With an MBA in Marketing Management and more than 12 years of experience across web strategy, digital experience, and marketing platforms, I bring a strong mix of strategic thinking, technical knowledge, and cross-functional leadership. I have led website initiatives that improve product discovery, user education, application journeys, campaign performance, and measurable business outcomes.

My background includes digital optimization, reporting infrastructure, CMS governance, analytics implementation, SEO, and collaboration across marketing, product, IT, compliance, analytics, and agency teams.

Outside of work, I enjoy photography, technology, soccer, playing guitar, and mountain biking.