I’m Esteban Vivar, a digital experience and growth strategy leader based in Raleigh, North Carolina.

My work focuses on using digital channels to support business growth, improve customer experience, and turn marketing and business goals into measurable digital execution. I specialize in website strategy, SEO, analytics, conversion optimization, CMS governance, customer journeys, content operations, and marketing platform coordination.

With an MBA in Marketing Management and more than 12 years of experience across web strategy, digital experience, and marketing technology, I bring a strong mix of strategic thinking, technical understanding, and cross-functional leadership. I have led website and digital initiatives that improve product discovery, user education, application journeys, campaign performance, and business outcomes.

My background includes digital optimization, reporting infrastructure, CMS transformation, analytics implementation, SEO, CRM/email marketing exposure, and collaboration across marketing, product, IT, compliance, analytics, vendors, and agency teams.

Outside of work, I enjoy photography, technology, soccer, playing guitar, and mountain biking.