Ethan （KJ） Li

Hi, I’m Ethan, a serial entrepreneur passionate about AI and education. I founded F Classroom, a leading ed-tech company acquired by ByteDance in 2019, serving millions of users with personalized learning experiences. Later, as CEO of ByteDance’s Smart Education division, I led product innovation and market expansion.

I'm currently the founder of Ouraca.

Ouraca is an AI-native education platform dedicated to transforming lifelong learning by making knowledge accessible anytime, anywhere. Starting with books as the foundation of human knowledge, Ouraca’s first product, rd.ai, is an AI-native platform that transforms books into personalized, podcast-style digests with deeper insights and interactive learning experiences Our vision extends beyond books to create a comprehensive ecosystem for lifelong learning, integrating adaptive skill-building modules, personalized curriculums, and collaborative tools. With a team of seasoned experts in education, AI, and user growth, Ouraca is committed to redefining how people learn in the age of AI, bridging accessibility and innovation for learners worldwide.