I'm a customer experience fanatic, primal health enthusiast, husband, and adoptive parent to two clever African Grey parrots and a mini lop house rabbit. I've been known to disappear behind a mirrorless camera for hours on end, and there's a soft spot in my heart for old-school, tabletop roleplaying games.

I've spent most of my career in technology, and I love seeing it employed in ways that makes things easier, reduces friction, or when it helps us gain a better understanding of our selves.

Today, my passion is helping businesses become loved by their customers, partners, and employees. True human centricity isn’t a strategy—it’s a way of being.