I'm a customer experience fanatic, primal health enthusiast, husband, and adoptive parent to two clever African Grey parrots and a mini lop house rabbit. I've been known to disappear behind a mirrorless camera for hours on end, and there's a soft spot in my heart for old-school, tabletop roleplaying games.

I've spent my career in technology, and I love seeing it employed in ways that embrace our social nature, or when it helps us gain a better understanding of our selves.

Today, my passion is helping businesses become loved by establishing customer focus as a core value. True customer focus isn’t a strategy—it’s a way of being.

On the personal side, you can find me supporting people trying a paleo diet, training for my next Tough Mudder, or clicking away with my Fujifilm X-T1 in Oakland, the city I call home.