Stacy Wu
Consultant, Dreamer, and Director in Shanghai, China
-Passion for data-driven digital marketing and advertising, ad technology and cutting-edge data strategy.
-Deep and demonstrable expertise in the process of creating value from digital data, especially in the context of audience creation and targeting.
-A detailed understanding of digital media planning, buying and optimization.
-Knowledge in the following areas: Data strategy, Marketing and Audience Segmentation, Audience Buying, Targeting, Data
-Management Platforms (DMP), RTB, Exchanges, Demand Side Platforms (DSP), 3rd Party Data, Analytics, Ad serving.
-Sound business judgment and commercial acumen.
-Ability to understand and communicate complex technology and business concepts quickly to a variety of audiences, and the ability to translate complex and detailed information in a simplified and understandable manner.
-Highly organized and process-oriented with strong quantitative analytical skills.