Evan Metropoulos
Since taking ownership of Pabst Brewing Company in June 2010, Evan Metropoulos has worked with PBC's management team to develop strategies for marketing and sales, new product innovation, international growth, and complementary acquisitions. Prior to PBC, Evan reenergized iconic American consumer brands through his father's acquisition and management business, CDM & Co. From a young age, he showed innate business sense and marketing acumen. At age 16, Evan brought a fresh, guerilla marketing approach to International Home Foods' portfolio of brands including Bumble Bee Tuna, Chef Boyardee, and Gulden's Mustard. His vision and strategies resulted in newfound cultural awareness, a welcomed shift in brand perception, and most importantly, a strong growth in sales. Before turning 19, Evan had developed and negotiated national marketing campaigns with Vince McMahon and the WWE, which featured Dwayne “The Rock” Johnson's first commercial; the “Howard Stern Show;” NFL stars Warren Sapp, Jeremy Shockey, and Clinton Portis; and major motion pictures. These programs generated significant affinity and increased sales for brands such as Chef Boyardee, Gulden's Mustard, and the Hungry-Man frozen dinner line. After selling International Home Foods in 2000 to ConAgra Foods for $2.9 billion, Evan worked with CDM & Co. to bring Aurora Foods, which includes brands such as Aunt Jemima, Duncan Hines, and Log Cabin, out of bankruptcy. After the successful restructuring and marketing overhaul, the new corporation, renamed Pinnacle Foods, was sold in 2007 to the Blackstone Group for $2.2 billion. The consummate marketer, Evan has always been a sought-after personality with the uncanny ability to leverage his intriguing story for valuable brand exposure through personal appearances on programs such as “The Tonight Show with David Letterman,” MTV's “True Life: I'm the Youngest Tycoon in the World,” multiple appearances on “The Howard Stern Show,” CNN's “Money Line with Lou Dobbs,” CNBC, and “The Late Late Show with Craig Kilborn.” His marketing strategies have also been covered by Seventeen Magazine, the New York Times, and the Wall Street Journal.
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