Evan Minskoff

Evan Minskoff was appointed vice president, marketing, for the About Group in November 2009. He is responsible for all aspects of the group's consumer and trade marketing efforts, including overseeing the About Group's market research, public relations, general brand advertising and cross-channel marketing communications initiatives. Mr. Minskoff joined the About Group from Digitas, where he was a vice president/director, marketing, leading streams of cross-channel marketing and advertising business for American Express and overseeing the Grammy Foundation account. Before Digitas, Mr. Minskoff held marketing roles within The Walt Disney Company, both at Disney Publishing Worldwide and overseeing BabyEinstein.com at Disneyshopping.com. Previously Mr. Minskoff was assistant vice president at Citi Cards, where he managed consumer online marketing focused on the travel and hospitality industries. Mr. Minskoff holds a B.A. in English from the University of Michigan and an M.B.A. with a concentration in marketing from Columbia Business School.