Eyoab Habte
Trade marketing specialist and Student in Ethiopia, Addis Ababa
Results-driven Trade Marketing professional with 9+ years of progressive
experience in the FMCG and beverage
industry, currently operating at a
strategic and executional leadership
level. Proven track record in driving
demand creation, increasing sales
performance, and optimizing in-market
execution across on-trade and
on-trade channels. Strong expertise in developing and executing trade marketing strategies, managing multimillion ETB budgets, leading cross-functional initiatives, and translating brand objectives into measurable commercial results. Recognized for analytical thinking, operational
excellence, and the ability to influence
stakeholders across sales, marketing,
and distribution networks.