Eyra is a 30+ year veteran of the hospitality industry and has experienced the glamour of the CVB to the day to day operations of full service hotels. From front desk to the back of house, sales and catering into executive roles of Director of Sales, Catering, and Convention Services, Eyra knows well the prosperity and pitfalls. From hotels, she went on to explore hospitality software traveling nationwide and internationally as the Sr. Director of Systems Training.

Eyra left the industry in January 2015, to meet new challenges of living a life on purpose and launched her own seminar and coaching practice - etccoaching.net.

Eyra is and has always been committed to helping others find balance in life and to move beyond perceived limitations defying the odds to reach personal and professional desires and dreams. Eyra has a "can do" spirit and the tenacity to go after the impossible! Life must be fulfilled body, mind, and soul.