Fabiana Kanamaro

WORK EXPERIENCE

I have experience in creating and implementing digital communication strategies.

My professional background includes media planning, analysis and optimization; manage creative team on advertising campaigns; and results reporting with direct client-facing role. Good understanding of web metrics and media analytic tools, as comScore Media Metrix and Google Analytics, are part of my analytical skills.

I find people fascinating and love sharing experiences and inspirations, that’s why I enjoy working and creating a collaborative environment.

PASSIONS

People, places, travelling, creative writing and healthy lifestyle.

PROJECTS

Levo na Mochila is a blog created by four friends passionate about places and people. We believe there's no right way to travel; it can be with a backpack or our travel luxury luggage, in Rome, Santiago or in a small fishermen island in the south of Brazil.

I’m responsible for content creation on the blog (Wordpress) and social media platforms (Facebook and Instagram). Over the last year our audience has grown from 900 unique users per month to over 6.000, and our constant attention on delivering relevant content succeeded in an organic audience of over 1.500 followers on Instagram and 3.000 fans on Facebook.

Our special video projects includes “Bar é uma Viagem”, a short movie about experience the world in São Paulo through food and drinks offered at local bars, and "Holi Festival of Colours", a video experience on the Sao Paulo edition of the festival.