I am an intrapreneur and entrepreneur passionate about leveraging innovation to improve lives. For over three decades, I've spearheaded innovative initiatives driving positive social and environmental regeneration.

As CEO of Häagen-Dazs, I partnered with Alberto Alessi, the "Godfather of Italian Design," to create the Big Love Cup, now a culinary icon. In few years, we led the Italian luxury ice cream market, earning the top national business strategy award.

Subsequently, I founded L'Oréal's Prestige Innovation World Lab to enhance user experiences for brands like Giorgio Armani, Kiehl's, Ralph Lauren, Biotherm, and Diesel. Collaborating with Apple and the Finnegan Law firm, I pioneered two groundbreaking business models for Steve Jobs.

My partnerships with esteemed organizations such as Sky, Nespresso, Google, and the United Nations have garnered global recognition.

In 2014, I established Vallée éternelle, the first Life Sanctuary endorsed by Yvon Chouinard of Patagonia. This pioneering project, dedicated to life regeneration and global prosperity, has been honored with the Hollywood in Media and Innovate for Nature awards and is a founding member of the Regenerative Society Foundation.

As an angel investor and mentor at the Swiss Federal Institute of Technology, I collaborate with Yves Behar on the Fuse project in San Francisco.

A sought-after speaker on innovation, sustainability, regeneration, and entrepreneurship, I've addressed audiences at the United Nations Rio Earth Summit, TEDx, Bits & Pretzels, Global Tech Summit, Caux, SMG Swiss Management Society, and HackSummit.

I serve on multiple advisory boards, where I typically define vision, inspire teams, and provide strategic guidance based on my experience as a visionary and hands-on leader in over 14 countries. As a business partner of Banque Pictet, I inspired the creation of their first regenerative investment fund.

I am a lecturer on innovation at Bocconi University and HEC Lausanne, where I founded and direct the "Cities of Tomorrow" and the newly launched "Innovation for Happiness" programs, exploring opportunities to enhance human well-being and planetary health.

" modern innovations don’t only aim for higher material rewards, but to make life better, for us, for all living creatures. Our challenge is now to re connect with Life, in harmony with our World, our home, to thrive & evolve."