Falk Werner
Head of Digital Experience in Christchurch, New Zealand
I am very passionate when it comes to challenges both in my work and personal life. I love travelling and tramping and have been fortunate to undertake some great hikes in the German and Austrian Alps, in Canada, Scotland and all over New Zealand!
• Digital E-Commerce & retail professional and experienced leader
• 20 years of experience in E-Commerce & digital marketing and a proven successful track record in growing sales, revenue and customer satisfaction for companies across the globe
• Global E-Commerce & marketing specialist
• Retail, digital performance & conversion rate optimisation expert
• Digital automation strategist: http://stoppress.co.nz/features/minds-behind-machines
• Client portfolio includes Countdown, L'Oréal, Air New Zealand, Noel Leeming, Foodstuffs, Vodafone, Lufthansa, BMW, Warehouse Money, Mercury Energy, FedEx, TripAdvisor, Weight Watchers, Mobil, Inland Revenue, Rabobank, Rabodirect, LEGO, Nivea and others
• Bachelor of Media & Creative Technologies
• Studied International Marketing at The University of Technology – Sydney
Summary of Core Competencies:
• Global marketing and E-commerce responsibilities
• Website optimisation, CRO, UX, A/B and multivariate testing expertise
• Digital media strategist & marketing automation specialist
• Online display performance, e-mail marketing and social media / social-commerce expertise
• Programmatic Advertising, SEM and SEO expertise
• Strong analytical skills (using tools like GA360)
• Marketing automation
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Sep 2024 - Now
Head of Digital Experience at Alpine Spas Ltd (Christchurch, New Zealand)
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Apr 2024 - Aug 2024
Head of Digital Experience at Kathmandu (Christchurch, New Zealand)
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June 2021 - Mar 2024
Head of Global E-Commerce at Kathmandu (Christchurch, New Zealand)
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July 2017 - May 2021
Digital & E-Commerce Client Lead at Dentsu Aegis Network (Auckland, New Zealand)
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May 2015 - July 2017
Associate Digital Director at FCB New Zealand (Auckland, New Zealand)
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September 2012 - March 2015
Global Head of E-Commerce at Westwing Home and Living GmbH (Munich, Germany)
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April 2010 - August 2012
Digital Director - Team Lead, Online Media Planning at Serviceplan Agency Group (Munich, Germany)
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May 2006 - March 2010
Junior / later Senior Online Media Planner at Serviceplan Agency Group (Munich, Germany)
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Feel free to contact me via Linkedin