Faranak Firozan

Hi, I’m Faranak—a life and executive coach based in the heart of Silicon Valley, where I work with tech professionals to overcome burnout, find clarity in their careers, and create meaningful, balanced lives—both inside and outside the workplace.

Many of my clients come from high-performance environments: engineers, product managers, UX designers, startup founders. They’re smart, driven, and successful on paper—but quietly struggling with impostor syndrome, overwhelm, or a lack of direction. Some feel stuck in roles they’ve outgrown. Others are constantly “on,” with no time to rest, reflect, or reconnect with what truly matters.

I help these individuals cut through the noise and realign with their purpose. Through one-on-one coaching and group sessions, we work together to clarify professional goals, enhance performance at work, develop leadership skills, and rebuild confidence. But it doesn’t stop there.

My approach is holistic. I support clients in building stronger relationships—whether that’s improving communication with teammates, navigating romantic disconnects, or simply making space for genuine friendships again. We address not just what’s happening in the office, but how their career affects their emotional wellbeing, identity, and ability to thrive in everyday life.

Raised in a Persian-American family in Southern California, I understand the cultural and generational dynamics many professionals carry with them. I bring warmth, insight, and structure to our work together, focusing on what’s real, what’s possible, and what’s next.

If you’re ready to shift from high-functioning autopilot to deeply intentional living and leading, I’d love to connect.