Fares is the Co-Founder and CEO of MySwimPro, a global community of passionate swimmers who are focused on improving their performance and health. Today, athletes on MySwimPro are on pace to log over 10,000,000 miles through the platform by the end of 2016!

Before launching MySwimPro, Fares lead digital marketing at two venture-backed startups developing brand strategy and sharable content. His analytic approach to driving growth and creative insight for engaging audiences has been attributed to the success of numerous early-stage companies.

Fares is an active member of the swimming community, and coaches senior-level USA club and adult Masters swimmers. He has been recognized as an emerging leader in the sport and was recently appointed to the Futures Task Force and National Fitness Committee for U.S. Masters Swimming.