Farida Tir Teerlinck is a Global Marketing & Digital Leader shaping the future of luxury brands at the intersection of culture, innovation, and desirability.

With an international career spanning Europe, India, and South America, she has built and transformed selective beauty and luxury brands from concept to market, combining strategic vision with breakthrough creativity for Houses including La Prairie Switzerland, Martell Perrier-Jouët and Givaudan . Her expertise covers the full value chain—from new product development to omnichannel execution—driving impactful brand experiences and commercial success in high-growth markets.

Farida is known for crafting bold, culturally relevant marketing platforms powered by digital ecosystems. Her work consistently bridges heritage and innovation, redefining how luxury brands connect with new generations of consumers.

An entrepreneur at heart, she founded Bureau Estrée, a Paris-based Brand Lab, and Latin Connection, a cross-cultural think tank. Through these initiatives, she has brought together a community of over 500 influential voices across luxury, fashion, media, and diplomacy, fostering collaborations that promote a vision of “Business for Good.” Her clients have included leading names such as Viktor&Rolf, Orlane, and Phaidon.

Among her notable achievements, The Blank Sheet Project stands out as an early example of content-driven brand storytelling, generating millions of views through a series of influential conversations with creative leaders like Renzo Rosso.

Farida holds an MBA from ESCP Business School and is fluent in five languages (English, French, Spanish, Portuguese, and German). Having lived across three continents, she brings a uniquely global and culturally attuned perspective to leadership.

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