Farida Tir Teerlinck
Director, Consultant, and blogger in Paris, France
Farida Tir Teerlinck
Director, Consultant, and blogger in Paris, France
Farida Tir Teerlinck is a global brand developer for selective brands.
International innovator for selective brands from NPD to the retail, she has been driving cutting edge marketing campaigns via digital media and commercial development of new brands from scratch in high potential markets including India and South America.
Farida founded Bureau Estrée, a Parisian Brand Lab, and Latin Connection, a Think Tank. The Community of Bureau Estrée aims to "Business For Good" and has reached over 500 influencers including luxury brands, fashion journalists, diplomates, lawyers. Bureau Estrée works for the most prestigious brands in Beauty, Fashion and Luxury including Viktor&Rolf, La Prairie, Phaidon.
Farida's signature is her distinguished record of developing brands through global and regional marketing strategy based on breakthrough campaigns and products. As example, The Blank Sheet Project launched in 2010 generated over 2 million views with 35 inspiring videos featuring Renzo Rosso, Rutger Hauer, John Hegarty…
Farida holds an MBA from ESCP Europe and speaks 5 languages (English, French, Spanish, Portuguese and German). Farida has lived on three continents and currently resides in Paris.