Software product marketing consultant helping software companies ’really’ understand customers, and helping customers clearly understand the benefits of the software.
Giles enjoys using modern analytical marketing techniques and technologies to systematically improve the marketing effectiveness of emerging software companies.
Prior experience includes:
- Product marketing director in enterprise software managing content for large marketing events
- Business intelligence and data warehousing as a product marketer at a Silicon Valley startup
- Managing IT teams and software selection at a large enterprise customer.