Farzan Sheikh

Software Product Manager in Karachi, Pakistan

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I likes to discover new products, places, people and experiences alike. Runner, trekker, backpacker and history enthusiast. I am also particularly fond of virtual communities and their potential.

I am currently working as the Regional Product Manager for Daraz Group, which is the most successful online shopping destination in a market of 500 million people in Pakistan, Bangladesh, Sri Lanka, Myanmar and Nepal.

Bringing great value and novel solutions to user problems in developing markets is what excites me and drives our product strategy.

I'm also a Certified Scrum Master (CSM) from Scrum Alliance, and at Daraz, we're constantly improving to deliver the most relevant and best quality software.

Previously, as a Management Trainee at Standard Chartered Bank, I explored service gaps and risks in processes and realigned them to strengthen controls and make processes more efficient.

I also love to volunteer. One of my favourite experiences was with an ed-tech start-up in Karachi, The Reading Room Project. I also actively worked with The Debating Circuit to foster a debating culture in Karachi.

I also try to fit in a couple of hiking and backpacking trips each year. Happy to connect on CouchSurfing.

Other interests: Social Work, Networking, Virtual Communities, Mobile Applications, Analytics, Literature, Sci-Fi, Strategy Games, Film, Travelling, Backpacking, Hiking, Sailing.

  • Work
    • Daraz Group
  • Education
    • BBA (Marketing)
    • Institute of Business Administration Karachi