FashioNica LLC

FashioNica LLC, established by Nica Yusay, has redefined the luxury shopping landscape for the environmentally conscious consumer. Launched in 2014, this e-commerce platform specializes in curating, restoring, authenticating, and selling high-end vintage designer handbags at accessible prices. The company is committed to reshaping luxury fashion and retail by offering exclusivity and environmental responsibility, with a mission to revolutionize the luxury resale market into a celebration of style and sustainability.

The platform has grown its reputation with a dynamic social media presence, providing a seamless and engaging shopping experience. It features entertaining and informative content that aligns with current designer handbag trends, building a community of informed, style-conscious consumers. Through videos and lookbooks, viewers can explore a curated selection of rare and desirable archival pieces.

Starting as a social media content creator focused on women's fashion, she shifted towards a niche in designer handbags, utilizing social media to sell through various third-party platforms. Despite the challenges of high fees, which limited profits, she persisted, driven by her love for the products she curated. This dedication helped cultivate a following, which she leveraged to build FashioNica into a successful brand.

With determination to follow her passion, she transitioned from her 9-to-5 job as a Digital Marketing Brand Manager to devote herself entirely to FashioNica. Supported by her fiancé, they launched the online store www.shopfashionica.com in July 2021, introducing the innovative "The Bag Drop" event. This weekly feature showcases a selection of designer handbags, available for purchase every Wednesday at 7:00 p.m. PT, selling out within minutes.

The brand has significantly grown its online community, now boasting hundreds of thousands of followers across platforms like Instagram, TikTok, YouTube, and Whatnot. This growth has transformed FashioNica into a lucrative business, allowing both founders to focus entirely on its expansion. Under her leadership as CEO and his as CFO and CTO, they have propelled the company into a multi-million dollar enterprise.

Her passion for fashion began in childhood, shaped by experiences shopping at thrift stores with her mother, where she learned to spot quality at affordable prices. These skills have been crucial in her ability to identify valuable pieces for her business.