Fatima Ahsan

Project Manager, Public Speaker, and Recruiter in Lahore

PROFESSIONAL SUMMARY

Results-driven Business Development professional with 4 years of experience in staff augmentation models, lead generation, cold email outreach, and B2B client acquisition, consistently driving qualified prospects through targeted campaigns. Skilled in market research and converting leads into clients while managing end-to-end sales pipelines and strengthening client relationships through data-driven strategies. Experienced with CRM systems to track, manage, and optimize sales performance, and proficient in leveraging LinkedIn for prospecting and Apollo/Hunter for lead extraction and targeted outreach database building.

WORK EXPERIENCE

Senior Business Development Team Lead & Coordination Executive 08/2025 – Present

Mavericks United

  • Worked in a Staff Augmentation model, supporting client workforce needs through sourcing, screening, and coordinating skilled professionals based on project requirements.
  • Managed end-to-end Staff Augmentation operations, ensuring timely talent alignment and smooth communication between clients and resources.
  • Supported scalable hiring solutions under the Staff Augmentation model, helping businesses efficiently fill resource gaps through effective coordination and matching.
  • Acted as a bridge in the Staff Augmentation model, ensuring seamless deployment, resource availability, and operational delivery between clients and talent pools.
  • Managed end-to-end coordination of professional profiles and client documentation, ensuring accuracy, consistency, and timely updates.
  • Led cross-functional coordination between Business Development Associates and management to ensure smooth workflow execution and operational efficiency.

Business Development Team Lead 03/2025 – 07/2025

Mavericks United

  • Led business development operations, overseeing daily activities, setting KPIs, and mentoring associates to achieve sales targets and performance goals.
  • Executed data-driven cold email outreach strategies, optimizing messaging and follow-ups to improve response rates and lead quality.
  • Drove revenue growth by identifying market opportunities, upselling services, and improving the end-to-end sales conversion process.
  • Analyzed campaign performance metrics to refine outreach strategies, enhance productivity, and maximize ROI.
  • Worked within a Staff Augmentation model, supporting client hiring needs through talent sourcing, coordination, and alignment of skilled professionals with business requirements.
  • Leveraged LinkedIn for prospecting and lead generation, identifying potential clients and building targeted outreach pipelines to support business growth.

Business Development Associate 07/2024 – 02/2025

Mavericks United

  • Identified and pursued new business opportunities through targeted lead generation campaigns.
  • Built and maintained strong client relationships to support company growth objectives.
  • Conducted market research to analyze industry trends and competitor strategies.
  • Worked within a Staff Augmentation model, supporting client hiring needs by sourcing and coordinating suitable talent based on business requirements.
  • Prepared business proposals and presentations for prospective clients.

Business Development Associate 01/2023 – 06/2024

DevnMark

  • Assisted in identifying and engaging potential clients through strategic outreach and lead generation activities.
  • Conducted market research to identify business opportunities and industry trends.
  • Collaborated with cross-functional teams to support client acquisition and relationship management.
  • Contributed to proposal preparation, client communications, and sales pipeline management.
  • Supported business growth initiatives by maintaining accurate CRM records and tracking prospects.

Business Development Intern 06/2022 – 12/2022

DevnMark

  • Assisted the business development team in lead generation and prospect research.
  • Conducted competitor and market analysis to support sales strategies.
  • Participated in client outreach campaigns and follow-up communications.
  • Maintained prospect databases and prepared business development reports.
  • Supported senior team members in achieving monthly sales and client engagement targets.

SKILLS

Business Development & Sales: Lead Generation & Prospecting, Cold Email Outreach & Automation, Revenue Growth & B2B Sales, Sales Pipeline Management, Client Relationship Management (CRM), Market Research & Competitor Analysis, Negotiation & Closing, Proposal & Pitch Deck Writing

Leadership & Strategy: Team Leadership & Mentoring, Strategic Planning, KPI Tracking & Performance Analysis, Cross-functional Collaboration

EDUCATION

Bachelor of Science in Software Engineering 2022 – 2026

University of Central Punjab (Final Semester)

Intermediate – ICS (Computer Science) 2019 – 2021

Punjab College, Lahore

Matriculation (Science) 2017 – 2019

Unique School, Lahore