Lord Francis Recana
Freelance Creative Director in the Philippines
It's one thing to specialize in a particular area of the industry and certainly knowing your subject inside out is essential, but maintaining good peripheral vision is a must too. I work for a digital agency producing websites, social and mobile experiences, but I still follow what's going on in branding and advertising, and indeed the wider creative world. Digital brings so many disciplines together, it's essential to keep a very open mind to anything exciting from any industry.