Fernanda Martins

São Paulo, Brasil.

I've always been interested in Innovation and from the beginning of my career I have a strong determination and am eager to study subjects like Human Centre Designed and Service Design.

I am an advertiser and my professional focus is to generate ideas based on relevant insights for major brands such as Volkswagen, Pepsi and VISA. For this, I interpret data from various sources, lead co-creation sessions with interdisciplinary teams and draw blueprints of advertising campaigns that provide a service to the final consumer.