Denver, Colorado, United States
My name is Federica Bologna. I am a current student at Daniels College of Business, where I am getting my Master's degree in Marketing. I graduated in Business Management in 2014 at University of Trieste – Italy.
Over the past five years I have placed my attention on marketing and global business topics.
I am focused on communication, team work and leadership skills and I want to improve my personal branding. I study and work hard in order to reach my goals and objectives in everyday life.
I am interested in understanding the world around me and strategies the companies use for becoming global. Technology and globalization have changed all our lives and continue to change them. I really want to analyze and understand where we are going. I really love traveling and discovering what the world has to offer. In my life, I have had the opportunity to travel around Europe and the United States of America. I also studied one semester as an exchange student at the University of Northern Colorado. There, I had the chance to explore a new world and live a completely exciting experience. In the future, I want to expand my horizons and try to interact with cultures more different than mine, as the Asian culture. This could be an important way of understanding people around me and myself too.
On the company perspective, firms have to take all the opportunities the world give them in order to be profitable. Knowing and analyzing the customer and the market they want to gain is the first step to become successful. In these years, I am studying much more about consumer behavior and I am trying to increase all my knowledge I have about different cultures and consumer world. Recently, I have also started studying social media marketing. I think it is a new channel for understanding consumer world and thinking.
I look forward in the future to create my own business. In doing so I will use what I have learned in the real world.
Aside from my education, I really enjoy spending my time with my family and friends.