Federico Hirtz

I’ve spent 20+ years turning consumer-goods challenges into growth stories across Mexico, Argentina and Central America. At PepsiCo, Clorox, P&G, NotCo & Terraflos I led P&Ls up to US $280 M, rebuilt under-performing portfolios and steered sales teams of 200+ through double-digit expansions.

Strategic Impact Areas:
Scale brands fast: From niche to mainstream in personal care, health & wellness, Food & Beverage, and consumer tech.
Digital commerce & innovation: Driving omnichannel growth, e-commerce acceleration, and business model transformation.
Fix what’s broken: Rapid diagnostics, cost-of-failure removal, and profitable turnarounds.
Build people & culture leadership: Coaching leaders to out-learn and out-execute bigger rivals.
Sustainability & transformation: Embedding long-term value creation through sustainable practices and organizational reinvention.

Academic credentials include:
MIT’s Technology, Operations & Value Chain Management Program · BBA, University of Buenos Aires · Advanced analytics, omnichannel GTM, negotiation & JV structuring.