Ninja Turtles, James Bond, Smiley, Hello Kitty, Ferrari and Mr Men & Little Miss are amongst the brands I've had the priviledge to work on.

I have enjoyed stints in various FMCG industries: Video games, Publishing, Food and Fashion. I am a #Brand Extension, #Content and #IP geek.

Brand extension into consumer products should be undertaken with care, attention and strategic thinking. I bring a cocktail of Legal, Commercial, Marketing, PR, Product Development and Retail distribution knowledge to your mix.

'International' is my middlename: I was born in North Africa and grew up between Paris, Madrid and Stuttgart. I've been a Londoner for 15 years now.