Gordon McFarlane

Don Treader (an alias of Gordon McFarlane) is a presenter at Uplift FM. After retiring in 2010 he felt a strong desire to start an internet feel good radio station with the express purpose of inspiring and uplifting people. Good music and positive programming would continue his passion for communication.

In May 2010 the concept of developing a non profit-making feel good radio station broadcasting a positive format began to evolve in our thinking. Looking around at the vast number of internet stations we realised that distinctiveness is the name of the game in attracting and keeping listeners, and so we began to formulate a plan which would satisfy this.

Over the months we have researched our requirements, purchased equipment, software, media, licensing and bandwidth, and slowly put together a schedule which will put us in a significant niche in the market.

A number of contributors have also been recruited to bring this plan to fruition. Our launch date was 31st January, 2011, with test broadcasts starting on 10th January 2011. Uplift FM; the Easy Listening Radio Station has evolved vigorously in its first year, gaining listeners, expanding its programming, advancing its communication with a reach of at least 52 countries.

Vision Statement

To encourage our listeners, to lift their spirits, to build their hopes, to accentuate the positive qualities in life.

Mission Statement

This will be achieved by scheduling a varied selection of programmes all day, every day. We will be incorporating a wide diversity of genre, interspersed with positive quotes, drama, chat and inspirational thought. We are, as a Christian organisation, committed to quality and positive broadcasting.

We are not however setting out to create a Christian radio station as such; this niche is met by many others today. We recognise that on a general level there is a great need for positive programming in a climate of pressure, depression and recession.

As a result we believe that feel good music and stimulating thought from all avenues, including those of faith, have a strong part to play in addressing this.