Whitley Wiley

Our most effective reaction would be to prevent customer issues, but they could be the best thing that happens to your company. Heres why...

Marketing re-search shows that only one out 5-0 unhappy customers take the time to complain... For your requirements. They're likely to allow 11 of their friends in to the fact that they're unhappy, but dont feel comfortable letting you know. What are the results to the 4-9 unhappy customers who dont complain? Besides griping to 11 friends and members of the family, theyll just change products or places of business.

Complaining Consumers Are A Reward

Allows neglect the fact that complaining customers arent often ethical or exciting to manage. Whats actually happening when they let you know that you didnt meet their objectives?

1. They are giving the opportunity to you to fix the situation and keep them as customers.

2. Let you in on conditions that might have made 49 other customers away. Discover new information on our affiliated website by going to wix.com.

Promote Issues

Yes, I know... I dread them too, but they are tools for developing your business. How easy is it for your clients to tell you they're unhappy with your product or service? Make it easy by...

1. Offering a toll-free issue hotline.

2. Make customer-satisfaction surveys available.

3. Send follow-up postcards following the purchase.

4. Create a place on your Website for customer complaints.

The Disappointed Customer's Options

An unhappy customer may do one of four things:

1. Keep silent

2. File case or report you to an government agency

3. Give you poor word-of-mouth marketing

4. Complain for you

Understand that your customers and consumers know your businesses strengths and weaknesses superior to you do! They have first-hand experience to make their judgment from. You certainly owe them a thank you when a customer takes enough time to let you know very well what you should increase! And dont forget... an unhappy customer which you develop into a happy customer becomes a loyal, life-long customer. Yes, client complaints pay off in the long run..