Felipe Machado is an experienced Digital Media Strategist, Musician, Writer & Creative.

Machado is fluent in English, Portuguese and Spanish. He is also an award-winning copywriter and author, and his specialties include the development of digital media strategies, on/offline projects, content management, advertising, music & arts, new media, and interactive narratives. He is a popular blogger, screenwriter, speaker, and documentarist from Brazil.

Experience

FMachado Comunicacao/ FMLabs / July 2014 - Present: Founder | Executive Director: Machado has created and led strategic projects for clients such as MercadoLivre, Pantanal Airlines, Unisys, IndyCar Rio 400. FMLabs runs projects in the area of music, literature, journalism, movies and TV. Machado has written four books, released two music albums and directed two documentaries.

R7 / Sep. 2013 - July 2014:Chief Reporting Officer.Responsible for coordinating the newsroom at Brazil's second biggest news portal

Diario de S. Paulo / Rede Bom Dia | May 2011 – Sep. 2013: Digital Media | Director: Responsible for Editorial, Business Strategies, and Partnerships of all digital platforms and social media actions for Diario de S. Paulo (3rd biggest newspaper in São Paulo) and Bom Dia Network (ten cities).

O Estado de S. Paulo | June 2000 – April 2011: Reporter | Editor | Multimedia Editor | WebTV Director: After working as a Reporter (Politics) and Editor (Culture), Machado became the Multimedia Editor for Grupo Estado and the Creator, Director and News Anchor of TV Estadao, the video section for the newspaper’s website. Also did special coverages at the Olympic Games (China) and the World Cup (South Africa).

Fair Observer | May 2011 – Present: Editor at Large | Brazil: Coordinates the Brazilian coverage for Fair Observer, a news website with contributors from all over the world. Among its sponsors are global leaders such as John Bruton, Ireland’s former Prime Minister, and Kanwal Sibal, India’s former Secretary of Foreign Affairs.

DPZ Propaganda | January 1996 – June 1998: Copywriter

International lectures: 'LatinVision Digital & Social Media Conference’ The NY Times Auditorium, NYC, 2009 | ‘Beyond Carnival & Soccer’ - DePaul University, Chicago, 2006